My uncle is a workshop owner, who was doing great until a economic slump came in India and started ruining his business. With no business, he survived on previous saving and at the same time vowed he will not let this happen again come what may. The best thing he told me he did was he started a website showcasing his industrial products some of which were quite unique online.
He did not just start a website, he hired a professional company to maintain it. Today, with the help of search engines his clientele has extended not just in India, people came to him from all over the world, thereby helping his become a very successful workshop owner as well as entrepreneur.
Is reaching out globally the answer to fighting against recession? I think it is. Making your business well known gives you the exposure and helps you in finding demand for your talent as well as for your products. Going online is perhaps the easiest and most affordable way of going global.
Simply going online is not the answer, for this you require to SEO your website, so it shows in hundreds of search engines all over the world. If you do not happen to be a computer professional you should hire a good professional who knows ins and outs of the online business.
Creating a website is just one of the steps in complete process. Your website also needs to look serious about the business, therefore, you should hire a professional who can complete an SEO knows about getting your website in top search engines with organic methods.
You can hire a firm of web developers for the purpose. There is also another alternative which is cheaper yet effective. This means finding a freelancer to do this for you at substantially low cost than a firm would do. You will find excellent professionals from the world over on any of the freelancing sites. However, you may require learning a little bit about internet so you can manage your website after it is created. If you want you can hire some professionals for this purpose too.
Creating a website and advertising on the Internet, is like advertising yourself worldwide and hence you need to put your best foot forward. A little expenditure can go a long way in finding you the necessary business that can help you battle against financial recession in your country.